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Singleton Birch benefit from new Accounts and CRM systems

Singleton Birch, the UK’s leading independent lime supplier has recently implemented a new accounting software package and customer relationship management (CRM) system to improve their business processes.

Based in North Lincolnshire, Singleton Birch produces quicklime, hydrated lime, natural hydraulic lime, graded chalk and aggregates. Previously they had a number of management techniques in place which were becoming increasingly difficult and time consuming to use as their business expanded.

Following a period of consultation, the quarry purchased a 15 user IRIS Exchequer accounts solution and a 15 user Prospectsoft CRM system which was later implemented by local IT experts HBP Systems Ltd, at the Lincolnshire quarry. With strong reporting capabilities, IRIS Exchequer allows Singleton Birch to generate tailored reports which allows for relevant information to be retrieved, improving the decision making process.

Prospectsoft CRM enables Singleton Birch to manage their customer database. The software allows them to analyse the market in order to establish how much market share they have. Prospectsoft CRM fully integrates with IRIS Exchequer to allow employees to use one system giving them access to key account information and reducing the paperwork and staff time required when selling products. Both systems are modular and therefore allow for additional functionality to be added at a later date if required.

In addition to this, the system was also tailored to create a delivery planner which allows Singleton Birch to take orders from their customers, put them into a schedule planner, assign them to a haulier and schedule delivery out on the lorries. The delivery planner also integrates with their weighbridge software as well as IRIS Exchequer, providing them with an easy to operate system.

Ellen Rainey, Finance Director at Singleton Birch said "we chose Exchequer and Prospectsoft based on the demonstrations by HBP Systems and a site visit to one of HBP's installations. The most impressive aspect was the reporting and we were assured and subsequently convinced that the bespoke element of our software would not cause us any problems.”

Based in North Lincolnshire, HBP Systems have been installing and supporting accounts software since 1991 and have a number of national accreditations, such as IRIS Exchequer Platinum Partner.

To find out more about Singleton Birch please visit www.singletonbirch.com or to read more about the HBP Systems Group and their products and services for aggregate companies you can visit www.hbpsystems.co.uk or call 01724 400303.